How companies should build their marketing technology stack?

Creating a robust marketing technology stack helps to increase your teams’ efficiency and improve all corners of your marketing operations from content to customer relationships. Whether you only need email software, or all the bells and whistles to help you with everything from lead generation through to retention, there are thousands of digital solutions out there to consider when building a marketing technology stack for your startup.

In this article, we’re taking a look at how to build a marketing technology stack, and why startup marketing teams should care about this.

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