Whether it is Twitter, Facebook, or Instagram, earning backlinks through social media is crucial for your inbound marketing and SEO. These social media platforms are perfect for enhancing your brands’ face value and increasing its visibility worldwide. According to a marketing report by Econsultancy, eighty-two percent of digital marketing companies incorporate social media marketing into their SEO strategies. This study is proof that businesses are doing well with the help of social media.
Even without the presence of an effective SEO strategy, social media can do wonders for your brand. One way of leveraging social media is to earn quality backlinks for your website. These backlinks do not increase or improve your online authority with Google. However, they will give your website the push it needs to become a global leader in your niche. Nowadays, every high credibility website uses social media to increase its presence in the online market. Type something on Google, and you will see thousands of results that lead to a Facebook or Twitter page.
Today, we will share how you can use social media to create quality backlinks for yourself, just like others. So, do not hesitate and keep reading till the end.
- Build Links In Your Social Media Profiles
While links posted on social media pages do not increase your online authority, they can still bring new customers to your business. If you have a company profile on any social media platform, not including links will waste your marketing budget.
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A good practice is to include links in profile descriptions, video descriptions, stories, videos and photos, and posts. Doing so increases the likelihood that the reader will click on something that piques their curiosity. Placing more links on various social media platforms will increase customer engagement and profitability, if not your online authority. Before posting any backlinks, be sure to check where it ranks on Google search engine results by using a backlink checker.
- Follow The Right People On Social Media Platforms
Your interactions and engagement with the right influencers on social media are crucial if you want millions of people to come to your website. Obviously, it would help if you chose the right influencers to add value to your brand and content. There are various tools available online that allow you to find the right influencers for you. These tools present a snapshot of their follower counts, content, and numerous analytics that you could leverage to your advantage.
Once you find the right influencers for your niche, ask them to market your products or your website on their social media pages. The more followers they have, the more clicks your website will receive, resulting in more potential customers for your business. Also, it is wise to approach more than one individual to maximize the benefits of this strategy. The more, the merrier!
- Join Pages And Groups That Cater To Your Niche
There are millions of groups and pages on social media platforms that you can become a part of and post your content for more backlinks. Find out the pages that cater to your target audience in one way or another and send a request to join the page. Once you do, regularly post on the timeline to attract customers to your website. However, it is imperative that you follow the group administrator’s rules and regulations to avoid getting into trouble and tarnishing your brand’s reputation.
Social media platforms such as Reddit and Quora have numerous discussion threads that cater to various niche markets. Maybe your niche is amongst one of those threads. Remember one thing though, do not spam these platforms by constantly posting hundreds of backlinks to your website. People will get annoyed. It’s always quality over quantity.
- Post Content That Is Linkable
There is no point in posting links on keywords if your content does not create any hype or engagement. You have to be creative and thoughtful with the content you post on social media. When you post something boring, irrelevant, or hard to understand, potential customers will ignore it after one look. Diversify your content and ensure it’s fun and interactive.
Links to blogs, quizzes, celebrity interviews, and articles catering to your niche can be a compelling attraction to your webpage. Also, do not forget to use visual content such as videos and images to give it some creative flair to entice the viewer. In the end, the content you post on social media platforms is a preview of a bigger picture on your webpage.
- Use Hashtags
Nowadays, everyone on social media platforms such as Twitter and Instagram incorporates a hashtag into their stories and posts. Hashtags have become a fundamental tool that people use for search purposes on social media. Niche and product-specific hashtags are a great way to increase your visibility on social media platforms and drive traffic to your website. Think of hashtags as keywords you would use for SEO, and use them in your content accordingly.
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For example, suppose you run and operate an online bicycle parts store. In that case, you can include creative hashtags such as #bicylepartsforless or #bikelife in your content and make it more engaging. Alternatively, you can also create associations with other brands online and create unique hashtags to generate backlinks and virility. Such a strategy will also allow you to build long-term relationships with other corporations, bloggers, and influencers who are regularly searching for stories in their niche.
Before you incorporate social media marketing into your backlinking strategy, do detailed research and analyze every social media platform you wish to use. It is essential to know whether your target audience is present on a specific social media platform or widespread across numerous platforms. Once you do your homework and come up with numbers to support your decision, you can then move forward and create content for link building purposes. Creating backlinks on social media isn’t hard. The real challenge, however, lies in producing quality content tailored to each social media platform.